Privacy Policy | Joe 2.0

Privacy Policy

This Privacy Policy outlines how drinkjoe.co (referred to as the “Site”, “we”, or “our”) collects, utilizes, and shares your Personal Information when you browse or purchase from our Shopify-based coffee ecommerce platform.


Collecting Personal Information

When you visit the Site, we collect specific information related to your device, browsing behavior, and the details required to process your purchases. Additional data may be gathered if you contact our support team. In this Privacy Policy, the term “Personal Information” refers to any data that can be used to uniquely identify an individual. Below, we explain what data we collect and for what purposes, specifically within the context of our functional coffee store.


Device information


  • Examples of Personal Information collected: browser version, IP address, time zone, cookie data, pages and products viewed, search keywords, and interaction data.

 

  • Purpose of collection: to ensure the Site loads correctly, to optimize performance, and to improve the user experience through analytics.


  • Source of collection: automatically gathered using cookies, log files, tags, pixels, and analytics scripts.


  • Disclosure for a business purpose: shared with Shopify (our ecommerce platform), Google (analytics and ads), and Klaviyo (email marketing segmentation and tracking).


Order information


  • Examples of Personal Information collected: full name, billing and shipping addresses, payment method details, email address, phone number.


  • Purpose of collection:  to provide and fulfill functional coffee products or services, manage payment processing, arrange order delivery, issue invoices, and provide transactional notifications. This also includes fraud screening and personalized product communication, based on preferences.


  • Source of collection: directly collected from you during the checkout process.

 

  • Disclosure for a business purpose: shared with Shopify and Klaviyo.


Customer support information


  • Examples of Personal Information collected: Name, email address , and content of the request.
  • Purpose of collection: to provide support for product inquiries or order issues.
  • Source of collection: directly collected through contact forms or email correspondence.


Minors

The Site is not directed to individuals under the age of 18. We do not knowingly collect data from minors. If you are a parent or guardian and believe your child has submitted Personal Information to us, please contact us using the details below to request its removal.


Sharing Personal Information

We share Personal Information with service providers strictly for operational purposes, as needed to deliver our coffee ecommerce services and fulfill purchase agreements. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here: https://www.shopify.com/legal/privacy.
  • We use Klaviyo to power our email and SMS advertising, to segment users based on purchase characteristics, and to retarget. 
  • We use Google and Facebook for targeting and retargeting. 
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We may share Personal Information that we collect or that you provide with our subsidiaries or affiliates.

We may engage Service Providers, Affiliates, or Subsidiaries to provide services such as marketing, communications, advertising, IT and infrastructure services, to provide customer service, to collect debts, and to enhance and analyze data (including data about users' interactions with our service). These Service Providers, Affiliates, or Subsidiaries may have access to your personal or other information in order to provide these functions.


Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://policies.google.com/privacy?hl=en.You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
  • We use Klaviyo to segment users based on purchase or cart information
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising by:

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.


Using Personal Information

We use your Personal Information to operate our online coffee store. This includes product listings, secure payment processing, delivery of orders, and email communications about functional coffee, new product launches, special offers, or brand updates from Joe 2.0 or related entities.


Selling Personal Information

We do not sell or trade your personal data under any circumstances.


Your rights


CCPA

If you are a resident of California, you have the right to access the Personal Information we hold about you (also known as the ‘Right to Know’), to port it to a new service, and to ask that your Personal Information be corrected, updated, or erased. If you would like to exercise these rights, please contact us through the contact information below 


If you would like to designate an authorized agent to submit these requests on your behalf, please contact us at the address below.


Cookies

A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use a number of different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.


We use the following cookies to optimize your experience on our Site and to provide our services.


Cookies Necessary for the Functioning of the Store


Name

Function

_ab

Used in connection with access to admin.

_secure_session_id

Used in connection with navigation through a storefront.

cart

Used in connection with shopping cart.

cart_sig

Used in connection with checkout.

cart_ts

Used in connection with checkout.

checkout_token

Used in connection with checkout.

secret

Used in connection with checkout.

secure_customer_sig

Used in connection with customer login.

storefront_digest

Used in connection with customer login.

_shopify_u

Used to facilitate updating customer account information.

Reporting and Analytics


Name

Function

_tracking_consent

Tracking preferences.

_landing_page

Track landing pages

_orig_referrer

Track landing pages

_s

Shopify analytics.

_shopify_fs

Shopify analytics.

_shopify_s

Shopify analytics.

_shopify_sa_p

Shopify analytics relating to marketing & referrals.

_shopify_sa_t

Shopify analytics relating to marketing & referrals.

_shopify_y

Shopify analytics.

_y

Shopify analytics.

 

The duration of cookies stored on your device depends on whether they are classified as “session cookies” or “persistent cookies.”Session cookies remain active only while you are browsing the Site, whereas persistent cookies remain stored until they reach their expiration date or are manually deleted. Most cookies used by Joe 2.0 are persistent and typically expire between 30 minutes and two years after being downloaded to your device.

You can manage cookie settings through your browser. Please note that disabling cookies may limit the functionality of our Shopify powered coffee ecommerce platform, impacting features such as cart persistence, login status, and regional preferences.

Most browsers accept cookies automatically. However, you have control over cookie usage via your browser’s Tools or Preferences menu. For detailed guidance on how to block or delete cookies, please consult your browser’s help documentation or visit www.allaboutcookies.org.

Blocking cookies may not fully prevent information sharing with third party advertising partners. For opt out options related to behavioral advertising, please refer to the “Behavioural Advertising” section above.


Do Not Track

Please note that our Site does not currently respond to “Do Not Track” (DNT) signals sent by your browser. This is due to the lack of a standardized protocol across the industry for interpreting and acting on such signals. Consequently, our data collection and usage practices remain unchanged when we detect a DNT signal.


Changes

We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.


Contact

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at hello@drinkjoe.co or by mail using the details provided below:

Joe 2.0, PO Box 651, Winhall VT 05340, United States

Last updated: August 8th, 2021.